Behaviorists reject the classic economic theory of human beings as ultra-rational self-interested actors and, drawing on psychology, examine the causes of seemingly irrational economic choices, such as not taking advantage of money offered in an employer-provided retirement plan or giving away more money to charity than can be explained by purely selfishmotives.
Which is why Armitage argues that China development power has fallen flat: Until China stands for something other than itself, Beijing will continue to be viewed in the international community as being selfish and its motives suspect.